He is a PhD in Psychology, and he challenges existing dogma about addiction by claiming that “there’s an addict in all of us”. In the first part Alter dives into substance addiction and behavioral addiction as well as the similarities and differences between the two. The book basically covers three broad topics – basics of behavioral addiction, the ways companies/tools create and feed that addiction, and the future of technology addiction. The author does his research on addiction and dives deep into the latest research and developments that are still figuring out why we humans get addicted to things. Alarm bell.īut it’s not just what social media can do to kids. The author, Adam Alter, immediately gets your attention by detailing how so many top execs and leaders in social media and online companies privately do not allow their kids to use the very technologies they made their fortunes on. Check that, numerous dark sides.Įnter the book Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked. To be clear, I don’t hate it and I actually realize the utility and usefulness of it in many ways. But, I knew that to get an audience I would have to spend more time on social media.įull disclosure, I’m not the biggest fan of social media. Why was I so unsure? I really enjoy writing and loved the idea of having a blog. I started this blog late last year after much apprehension and hesitation to do so.
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